Dentist-founded · Cosmetic oral care
Three targeted dental serums powered by clinically proven actives. Designed by a dentist, styled like skincare. Leave-on. No rinse.
"Strengthen. Brighten. Calm."
Oral care has stagnated. The same foaming pastes rinsed away in seconds, the same one-size-fits-all routine. Blake is the upgrade your teeth have been waiting for.
Our leave-on serums are formulated with mucoadhesive film-formers that keep clinically-proven actives in contact with your enamel for hours — not seconds. The same logic that transformed skincare, applied to dentistry.
Founded by a dentist who got tired of treating preventable problems. Blake exists so your teeth need fewer interventions over time.
HPMC and pullulan film-formers keep actives in contact with enamel for hours — not the 90 seconds of a typical brush.
Three serums, three specific dental problems. Not vague "fresh breath" — actual enamel repair, sensitivity relief, and brightening.
Every formula reviewed against clinical dental science. Credibility embedded in the product, not just the marketing.
Beauty-grade aesthetics with real science inside. Designed for the Sephora shelf — and your bathroom counter.
Launching soon. Join the waitlist for early access and founding pricing.
Enamel repair
Anti-cavity · Remineralization
Rebuilds enamel microstructure with hydroxyapatite and calcium phosphate. Solves the most common patient complaint — softening, chipping, and acid erosion.
Key active: Hydroxyapatite 10%
$38 · 30 mL · 30-day supply
Anti-sensitivity
Sensitivity relief · Soothing
Potassium nitrate and arginine complex seals open dentinal tubules. Provides fast, lasting relief without numbing agents — safe for nightly use indefinitely.
Key active: Arginine + Potassium Nitrate
$36 · 30 mL · 30-day supply
Brightening
Anti-stain · Gentle whitening
PAP complex and niacinamide deliver gradual, enamel-safe brightening. No peroxide, no sensitivity — the gentle whitening solution that actually stays on your teeth.
Key active: PAP Complex + Niacinamide
$40 · 30 mL · 30-day supply
Starter duo
Any Two Serums
Pick your two concerns
$65
Save ~$11
Full ritual
All Three Serums
The complete Blake ritual
$99
Save ~$15
Blake's mucoadhesive film-formers keep your serum in contact with enamel for hours after you apply it. Unlike toothpaste — which is rinsed away — Blake works while you sleep.
Use your regular toothpaste and brush for two minutes. Rinse thoroughly. This is your cleanser — Blake comes after.
Dispense 1–2 pumps onto a fingertip or applicator brush. Coat all tooth surfaces in one smooth motion.
The serum forms a thin bioadhesive film across enamel. Near-neutral pH — no sensitivity, no sting.
Avoid eating or drinking for 30 minutes. That's it. Actives work continuously throughout the night.
The problem with toothpaste isn't the actives — it's the format. You foam, you rinse, and everything beneficial goes down the drain.
HPMC and pullulan create an invisible bioadhesive film that adheres to enamel. Actives stay in contact for hours, not seconds — the biggest lever in oral care efficacy.
Formulated at pH 6.8–7.2. Acidic products erode enamel and cause sensitivity. Blake's near-neutral formulation allows calcium and phosphate actives to function optimally.
Standard brushing gives actives 90 seconds of contact. Blake's leave-on format extends that to 6–8 hours. The difference in cumulative dosing is not incremental — it's transformational.
Bioidentical to tooth mineral. Fills microfissures and restores surface hardness without the risk profile of peroxide. The same material your enamel is made of.
Phthalimido-peroxy-caproic acid whitens through oxidation without penetrating enamel. Clinically gentler than hydrogen peroxide with comparable brightening results.
Seals open dentinal tubules via a calcium-rich plug mechanism. Provides fast, lasting sensitivity relief without numbing agents — safe for indefinite daily use.
After years of treating patients for conditions that should never have progressed — enamel erosion, sensitivity, staining — it became clear that prevention tools were failing people.
Toothpaste hasn't fundamentally changed in decades. The science of oral actives is there. The delivery system just never caught up with skincare.
"I built Blake so my patients need fewer interventions over time. That's the real product."
Dr. Ashmeet — DDS, Illinois · Dental Researcher
Designed for Sephora, Target, and high-end dental clinics. Launching DTC first — join the waitlist below.
Join our founding waitlist. You'll get early access, founding member pricing, and the story behind the formula — straight from the dentist who built it.
No spam. One email when we launch.
You're on the list. We'll be in touch.